So I have been blogging twice a day for almost a month now. I started to do so back in July because I had noticed that my website hits seemed to go up overnight if I published an extra post before I went to bed. As there were so many visitors to my site throughout the night—from the west coast of the U.S. as well as from other countries— I thought it would be helpful to increase blog traffic by doing so.
And so I have been publishing twice a day since July 14. My analytics did go up overall, and a couple times they doubled—first when I posted about How To Give An Amazing Blow Job and Enjoy Doing It! and then later on during the Olympics when the U.S. women’s gymnastic Asian female assistant coach, Jenny Zhang, was trending: Racism Against Asian Women on Twitter. The site has been maintaining at a decent number of hits, but now I’m not so sure that posting twice daily is necessary or ideal for my goals here.
I recently have come across Michael Hyatt’s blog and am reading his book: Platform: Get Noticed in a Noisy World. I really like his down-to-earth writing style and his straightforward, and yet not arrogant, confidence. His post yesterday on this very topic got me thinking. He mentions a few prominent bloggers/writers including, Ali Luke, Darren Rowse of ProBlogger, and Timothy Ferriss of Four Hour Work Week.
Ali Luke: “You don’t have to post every day in order to be successful.”
Darren Rowse: “[I surveyed readers] the reasons they unsubscribed from RSS feeds, and the number one answer was ‘posting too much.’ ”
Timothy Ferriss: “[Minimum effective dose is] …the smallest dose that will produce the desired outcome.”
And then with all of the extra time that would free up he could invest it into other blog-related content or a new book, etc.
There are many other things I’d like to do to improve my blog, outside of writing and publishing blog posts as well, including:
1. Improve the site design and layout
2. Add helpful blog plug-ins (like ‘most popular posts’ in a sidebar)
3. Research and write occasional longer blog posts and/or more in-depth posts
4. Guest blog
5. Write another e-book!
6. Do speaking gigs
So I have decided to cut back down to 1 post per day. Which I think is still plenty. And this way it will free up time to do all the other things to improve my blog overall. I look forward to improving the quality while decreasing the quantity of posts. Any comments or suggestions welcome!